Caroline supports ESM’s marketing and communications efforts through strategic design, brand storytelling, and social media strategy. With over eight years of experience in graphic design and communications—including four years specializing in social media content—Caroline brings a collaborative, concept-driven approach to both print and digital platforms.

Her background spans work with small organizations and major universities, where they developed compelling visual solutions grounded in typography, hierarchy, and audience engagement. At ESM, Caroline helps shape cohesive brand experiences and digital strategies that connect communities and elevate the firm’s presence across platforms and projects.

She is passionate about using design to spark meaningful connections and amplify the impact of ESM’s community-driven initiatives.

James Madison University